Inclusive signage is a key resource for guiding people in public and private spaces, reducing communication barriers. When well applied, it benefits people with disabilities, occasional visitors, older adults, children, and those who do not speak the local language.
However, good intentions do not guarantee good results. Below are three common pitfalls in signage with plain language and pictograms — and practical ways to avoid them in the Brazilian context.
Pitfall 1: “Plain” language that is still complex
Replacing long texts with short sentences is not enough if the vocabulary remains technical, ambiguous, or full of acronyms. Terms such as “restricted access,” “preferred flow,” or “administrative sector” can confuse part of the audience.
How to avoid it: truly simplify
- Use everyday words and direct sentences. - Prefer clear imperative verbs (e.g., “Enter,” “Wait here”). - Eliminate acronyms and jargon; when unavoidable, explain them in a few words. - Test comprehension with people of different profiles before applying.
Pitfall 2: Unclear or culturally confusing pictograms
Not every drawing is universal. Abstract icons, overly decorative styles, or imported symbols without cultural adaptation can lead to misinterpretations or simply not be recognized.
How to avoid it: prioritize immediate recognition
- Use pictograms widely recognized in Brazil. - Avoid excessive details and visual effects. - Combine pictograms with short text whenever possible. - Maintain visual consistency throughout the environment.
Pitfall 3: Information overload in the same spot
Stacking many notices, arrows, colors, and symbols in a single location overloads reading, especially for people with intellectual disabilities, low vision, or attention difficulties.
How to avoid it: prioritize and space out
- Define one main message per sign. - Organize information by visual priority. - Use white space to make reading easier. - Distribute signage along the route, not just at one point.
Quick best practices for real inclusion
- High contrast between text, pictogram, and background. - Font size legible at the expected distance. - Neutral and respectful language. - Periodic review based on real use of the space.
Final checklist before installing signage
- Can the message be understood in a few seconds? - Is the pictogram recognizable without explanation? - Would different people arrive at the same interpretation? - Is there balance between text, image, and space?
Avoiding these pitfalls helps turn signage into effective support for autonomy and inclusion, making environments more accessible for everyone.
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