Buying a car seems like a one-time decision. In practice, the expense is ongoing. The purchase price is just the entry point to a set of costs that repeat every month and every year.
For beginners, the challenge is not doing complex calculations, but comparing correctly. TCO (total cost of ownership) helps put everything on the same level: what comes out of your pocket today, what appears gradually, and what only becomes clear at resale.
What goes into TCO — and what many people forget
TCO is not a magic number. It is the sum of predictable costs over the period of use. To start, focus on the items that weigh the most:
- Fuel - Maintenance and scheduled services - Insurance - Recurring taxes and fees - Depreciation (loss of vehicle value)
Items such as parking, tolls, and fines vary a lot by profile. It’s worth noting them separately so they don’t distort comparisons between models.
Fuel: compare per kilometer, not per tank
A common mistake is looking only at the price per liter. What matters is how far the car goes with it.
A simple example:
- Car A: does 10 km/l - Car B: does 15 km/l
Driving 1,000 km in a month:
- Car A consumes 100 liters - Car B consumes about 67 liters
Even with the same fuel, the monthly difference shows up quickly. To compare models, always use cost per kilometer driven. This neutralizes gas station price variations and makes comparisons clearer.
Practical tip for beginners
Write down your average monthly kilometers (work, school, leisure). Multiply by real-world consumption reported by users — not just the catalog figure — and you have a comparable number.
Maintenance: cheap at purchase can charge later
Maintenance is not just unexpected repairs. It includes:
- Scheduled services - Oil and filter changes - Brake pads, discs, and tires
Cars with simple mechanics and common parts tend to have more predictable maintenance. Models with specific technologies may use less fuel but cost more at the repair shop.
To compare, think in annual cycles:
- How much does it cost to keep the car running without surprises? - How often are tires and brakes usually replaced?
Insurance: the price reflects risk — and profile
Insurance varies more than it seems. Two cars with the same value can have very different premiums.
Factors that matter:
- Theft rate of the model - Cost of parts - Driver profile and daily use
When comparing TCO, avoid looking only at the monthly amount. Look at the annual impact and consider higher or lower deductibles, because this changes the expected cost over time.
Taxes and fees: predictable, but not equal
Annual vehicle taxes, registration, and possible local fees are part of TCO because they repeat every year.
Here, the comparison is straightforward:
- More expensive cars pay more tax - Older vehicles may be exempt, depending on local rules
For beginners, it’s worth remembering: an exemption reduces fixed annual cost, but it doesn’t eliminate maintenance or fuel.
Depreciation: the silent cost of TCO
Depreciation is the difference between what you pay and what you receive when selling. It doesn’t come out of your pocket month to month, but it weighs on the final result.
A common example:
- Purchase for R$ 60,000 - Sale for R$ 45,000 after a few years
Those R$ 15,000 are a cost, even without a bill. Models with good liquidity tend to lose less value proportionally, which improves TCO.
How to compare without a crystal ball
- Observe price stability in the used-car market - Avoid very specific or low-demand trims - Consider how long you plan to keep the car
Putting it all together: a comparison that fits on paper
To get started, you don’t need a sophisticated spreadsheet. A simple table works:
- Monthly fuel cost - Average annual maintenance cost - Annual insurance - Annual taxes - Estimated annual depreciation
Divide everything by 12 and compare different cars by total monthly cost. Sometimes the more expensive model to buy ends up cheaper to own — and the opposite also happens.
Thinking in terms of TCO doesn’t take away the pleasure of owning a car. It just keeps enthusiasm aligned with the right-sized budget.

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